Branding plays a surprisingly important role in your author business.

Every time someone sees your name, lands on your website, reads your book or listens to you speak, you’re reinforcing what you want them to know about you and your work

And whether you actively shape it or not, with every touchpoint or seemingly ‘insignificant’ interaction, your brand is being formed.

That’s why it’s critical to decide up front what story you want to tell.

Continue reading HERE