on BookWorks:

If you’re thinking about using an author pen name, you’re in superb company.

After all, countless top authors have chosen to make use of a pseudonym when releasing their work. Like George Orwell, the pseudonym chosen by Eric Blair so he could write about poverty without the fear of shame, or Mark Twain, the pen name favored by Samuel Clemens so he could compartmentalize his different writing styles/personas.

The possible reasons are countless. Privacy. Separation of creative and ‘normal’ life. Simply not liking how your real name sounds!

No matter why you are thinking of adopting a pen name, there are certain factors you need to consider.

In today’s exploration of author branding, I’m going to share my five top pieces of advice for ensuring your author pen name serves your brand in the best way possible.

Let’s get to it!