on Build Book Buzz:
Schedule some fun into your book promotion in April by taking advantage of some of the quirkier holidays and special occasions that month brings us.
Use one or two of them as a springboard for an image you share on social media, a blog post that sparks conversation, or some free publicity.
Working a fun holiday into your book marketing activity on an ongoing basis is a great way to overcome marketing fatigue.
Chris The Story Reading Ape's Blog 
I always knew I’d been missing something in my promotions… roll on Guinea Pig Appreciation Day (16th July, UK)
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