on The Book Designer:
Authors often don’t want to hear what works to sell books.
John Kremer, marketing expert, often responds when an author asks, How long should I market my book? with How long do you want book sales?
If you want books sales, doing repeatedly what doesn’t work is book marketing insanity.
Successful book sales need some type of book marketing campaign behind them. As in what is needed to create a successful book marketing campaign—a campaign that includes the creation, the execution of pushing the book out.
It’s called a plan.