on Your Writer Platform:
It’s an unfortunate truth that writing a good book doesn’t guarantee an author’s success.
With so many others vying for readers’ attention, it’s important to implement an effective marketing strategy. Various brands rely on best practices instilled by a Facebook advertising specialist or Instagram expert to promote their products, and authors may consider doing the same to attract a broader audience.
However, if hiring a professional is not currently in the budget, the onus is on authors to understand which marketing channels are available, and which will fit best with their marketing objectives.
Popular options include various social media platforms, a website, and email marketing. The tips here will help you sell more books by explaining how to independently optimize each channel.