on The Creative Penn:
I spent four years researching and writing for a Ph.D. on the topic of How Work Environments Contribute to Creative Behaviours and Employee Engagement.
When submitted it was 103,850 words and I knew that no more than six people in the world would read it. As a result, it was unlikely to have an impact on anything. Yes, I’d written shorter academic articles, but these were also designed for a mainly academic audience.
I wanted to share what I’d learned to a different audience, to managers, and to share the main messages in my own voice, not my carefully restrained academic voice.