An Essential Guide to Choosing Google Display Ad Dimensions [2019 Edition] – by Rebecca Hill…

Many companies depend on Google Ads as part of their digital marketing efforts. However, Google Display Ads offer a far more diverse advertising option that are not dependent on text alone. These ads offer a visual impact using your choice of static or animated images to reach your target audience. They can help improve not only your click-through rates but conversions as well. You can also raise brand awareness to boot. Adding to the appeal of display ads, they are not keyword dependent. Instead, they introduce you to an entirely new audience with access to a network of over 2 million websites. If you’ve decided to include display ads in your digital marketing efforts, we’ve provided the ultimate guide to help you choose the right dimensions.

What Happens If You Don’t Choose the Correct Dimension?

As with any advertisement option, Google Display ads provide “specs” for all of their display ad formats. There are three ad categories and each has their own set of unique dimensions. In fact, there are so many choices that many first-timers can find it quite confusing. Part of the challenge for Google is that each website in their network has different formats and page designs, meaning they require control over the ad sizes that appear on their websites. If you don’t pay careful attention to the dimensions, it could limit the audience you reach. There are also some important stats you might want to consider to find out what sizes get the most impressions and clicks.

There are other challenges to consider such as ad blockers. A favourite tool of many if not most consumers, they can block your ad from appearing based on the dimensions you choose. They tend to block dimensions such as 300 x 250 and 728 x 90 formats. As well, as you probably know, Google favours mobile-friendly formats for websites, and this goes for display ads as well. That means if you don’t choose a mobile-friendly format for your ads, it can also affect your ad’s effectiveness. Choosing the right dimension will affect how often your ads are viewed, and how they will appear to visitors who use mobile devices and ad blockers. With all these factors, we have prepared an infographic to help you navigate the difficult terrain of Google Display ads. You can address challenges such as finding the right dimensions, the types of file formats required, and the acceptable sizes for each type of ad.

Here’s How It’s Done

Many first time users find Google Display Ad dimensions overwhelming. This is because there are not only three different categories of ads, but upwards of 20 dimensions within each ad category. Our infographic is designed to provide at a glance the view of all ad dimensions, with easily digestible visuals that make things simple and straightforward. You will find:

  • Non-animated Image: We’ve covered the details you need, from mobile friendly options to ads that appear within the web page’s content. You can see how they will look, whether it is a larger format banner or a smaller square. The easy design provides a visual catalogue of each format to quickly determine the type of ad that will meet your needs.
  • Animated Image: Along with file formatting and sizing tips, this section also provides an overview covering animation options such as looping, the length of your animation, and the speed. You will get a good visual reference to help you decide if you want a smaller mobile banner or a more pronounced panorama.
  • HTML: This section covers the dimensions required in hand with a brief overview explaining the availability of HTML specific ads. You can also get a good look at the varying sizes including banner, skyscraper, leaderboard, billboard, square or rectangle.

The visual nature of display ads requires a visual tool to help you choose the right dimensions. Don’t get started on your ad design until you’ve reviewed our ultimate infographic for Google Display Ad sizes and dimensions.



[ Source TechWyse Internet Marketing ]


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