Are You Using Publishing Industry Standards?

Marketing Christian Books

“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” ~Stephen Hawking

Standards. Every industry is governed by standards. These are a set of criteria within an industry that defines the standard functioning and carrying out of operations.

The publishing industry has standards. Anyone involved in publishing and selling books should be aware of these standards.

Sadly, many independent authors don’t take the time to educate themselves on publishing industry standards. This lack of knowledge often becomes apparent when these authors interact with others in the industry. Then, these authors’ ignorance reflects poorly on themselves and their books.

One place where I frequently see a lack of knowledge on industry standards with independently published authors is the ISBN. ISBN stands for International Standard Book Number. This is a unique number assigned to a book that identifies the book within the industry. All industry players use the…

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