on Just Publishing Advice:
What are backlinks?
You create a backlink when you add website links to external sites.
On most web pages or more often, in a blog post, external links are added using anchor text.
The most common practice is to use a few words to describe what the link is about and why it may be of interest to your readers.
Chris The Story Reading Ape's Blog 
Thanks, what a great source of information this is.
LikeLiked by 1 person
As noted in the post, the first step is to get your content noticed. Without that, the backlinks won’t get seen either.
LikeLiked by 1 person
I’ve always used a lot of external links. May explain why I’ve had good SEO. Thanks for the headsup.
LikeLiked by 1 person