on The Book Designer:
Sometimes truly happy events occur in the life of a writer/author/publisher who is posting articles on a blog/website. The writer usually hopes to gain audience share, possibly ultimately selling more books or other “products,” such as paid talks and consulting.
Such an event transpired for me in September-October of 2018, regarding a single article.
I had modest expectations for this article on September 1. I suspected that, based on past recent years, I would get perhaps 400 new reads of this article in the two-month period.
But I actually got 7,209 reads. So, what happened? Why did this article become suddenly relatively popular?