on Just Publishing Advice:
Weak, poor and bad words dilute the power of your writing.
Writing is not an easy business. Whether you write fiction, short stories or blog posts, choosing the best vocabulary and grammar is what makes the difference between an average and an excellent text.
For most writers, many of the words that dilute your message are habits or tics. These words often appear when you write your first draft because you are trying to get everything down as quickly as possible.
When it comes time to start on your second draft, then you need to take the red pen, an axe or even a chainsaw to your writing.
Fixing poor vocabulary choices can often be as simple as deleting a word. While for others, you will have to rephrase your way out of trouble.