on The Book Designer:

All of us following Joel’s The Book Designer website have at least one common goal: We want to sell more books, either existing books or books we are now developing.

How will we sell those books? It’s apparent that one important element in the selling strategy for most of us will be our own websites. This tool allows us to contact new customers efficiently.

But how effective are our current practices on our websites? Could they be improved? Is this a time to put serious attention into this issue?

There’s a lot to consider, especially for some timely critical decisions that our “partners” in publicity, especially Google Search, are urging us to implement.