People judge a book by its cover. However, as every author knows, that’s not the only thing that makes them buy a book. Tucker Max recently explained in The Writing Cooperative what else influences their decision in a post we should all bookmark. As he points out,

Almost every potential reader will judge whether or not to buy and read your book before they have read one single word inside the book.

He then continues to explore the unconscious process of choosing whether to buy a book or not, breaking it down into a handy list, listed in order of what readers will consider, from first to last:

1. The title of the book
2. The recommending source
3. The book cover
4. The book description
5. Editorial reviews
6. Customer reviews
7. The author bio and picture (depending on where the picture is placed)
8. The length of the book
9. The book text itself (the “see inside” function…