on Book Cover Express site:

One of the most important hurdles for an indie author / self-publisher to overcome is making sure your product can be displayed side-by-side with what the buying public is used to seeing from traditional publishers.

This task is much easier for fiction than for nonfiction, but no matter what the subject, it costs just as much money to design and format a book that looks like it was made by “loving hands at home,” as Dan Poynter used to say, as it does to create a polished, professional looking book.

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