on Anne R. Allen:

Twitter is a terrible selling channel…

…if your goal is to spam your book links and hope for the best.

Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m going to tell them all about my book by repeatedly sharing my link with them! They’re all going to buy my book and I’ll be rich!

Sorry, doesn’t work that way, writer friends.

If you’ve spent any time on Twitter spamming book links to random people who don’t know you, you’ve likely figured this out already.

Even for people who are really great at using Twitter, the organic (non-paid) conversion rate is…0.22%. Yep, that’s right. Less than 1%.

So…why bother?

Twitter is a wonderful way to connect with readers, book bloggers, and book reviewers if you are connecting with them strategically. Many writers are completely flummoxed how to do that.