This post is based on an article I helped write for SearchNurture titled How to Hit Your Target ACoS on Amazon.

Optimizing your Book Page

Amazon is, in effect, a giant search engine of products. To ensure that your book shows up first, you must target specific keywords both organically (i.e. based on your product description) and through Ads. However, no matter how successful your Ad is, all it can accomplish is lead shoppers to your product page. It is up to that to convince them to buy your book.

Ideally, everything on your book page will be tailored for your target audience. Let’s take, for example, my book, A Heaven for Toasters. I want shoppers searching for “sci-fi crime romance” to buy my book. What can I do to make sure they do so?

Title

Start with your page title. Think of it as a hook. Let…