on Ari Meghlen site:
It’s no secret to authors, whether traditionally or independently published, that marketing a book is one of the most difficult tasks that an author will undertake.
Not only are many of us introverts who would rather curl up with a book or sit undisturbed with our laptops to write, but marketing any product requires specialized knowledge. Marketing is not an innate skill.
So what should we do? We could chose not to market our books. However, much of the fun of writing is to reach readers who might enjoy our books. The only way we can reach those readers is to engage in marketing – whether we like that or not.