on The Book Designer:

You don’t need a book publicist if you’re ready to learn the tricks on how to promote your book, and you’ll work tirelessly to promote it.

The truth is, most authors won’t.

If you’re fortunate enough to be able to afford one, a competent publicist can jump-start your publicity campaign because she has contacts you don’t have. She knows how to reach them, pitch them and follow up.

Continue reading HERE