Don’t do what Donny Don’t does: Misusing subtitles – by Elizabeth Barker…

on Booknet Canada:

There’s a marketing trend sweeping the nation(s) and it can be described in one word: terrible. That word is “terrible.”

Maybe you’ve seen it and it’s also made your skin crawl? What I’m talking about is this:

An Act of Silence: A gripping psychological thriller with a shocking final twist = No.

Digital marketing is an evolving art form, one that typically rewards ingenuity and innovation. But there’s a big difference between being creative and simply mishandling data. 

Subtitles

Continue reading HERE

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