on The Book Designer:

I live in Colorado. Besides being a beautiful state with seasons that can combine drama and eye candy … it’s a mecca for fans of just about any sport you can imagine. If the Rockies baseball team has a run at the World Series, the town wears and talks purple to support the team color. When the Broncos football team is playing, a sea of orange and blue can be seen throughout the state. When the COMSAT ice hockey team’s debut was announced, fans erupted so loudly that the name was immediately changed to Colorado Avalanche, feeding the sports fan.

Yes, fans matter … and as an author, you want them to starting sprouting. The question is: How do you create fans who will travel miles, sit in any kind of weather, pay whatever you price a book (or service) at … just to see you or read your words?