As you may remember, I’ve been experiencing computer trouble for the past week, so I’ve been using Electra’s computer. The first time I tried to log in, I was stunned to see a new login screen asking me to specify what kind of Advertising I was interested in:
This was the first I realized Amazon has retired three of its ad services and products as well. The move looks like a response to Google’s move earlier this year which saw the search engine giant dropping many of its advertising brands. Despite becoming America’s second $1 trillion company, Amazon’s marketing and advertising division still lag behind its two direct competitors: Google and Facebook Ads.
The All-new Amazon Advertising Department
In an announcement made last week, as reported by The Passive Guy, Amazon SVP Paul Kotas introduced the all-new Amazon Advertising department. Amazon will be retiring three of the company’s most popular marketing platforms: Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon…
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