on Quora site:
There’s a blazing hot sun parked overhead, and you can hear the kids splashing in the pool. Your backyard grill is fired up and ready to go, and the dog has settled down for a nap in one of the few patches of shade left out back.
It’s beginning to look a lot like Christmas––for self-published authors, anyway.
Here’s why: the holiday selling season is a popular time for independent authors to launch and sell their books. It’s smart to capitalize on the fervor of the season.
Both online and brick-and-mortar book retailers report that over 41 percent of all printed and eBooks sales are made during the critical time frame of November 15 to January 15, including online gift certificate redemption.
For many authors––especially authors of children’s books, cookbooks, and other books intended for gift giving––this truly ‘tis the season to find your readers.