You may remember Ilan Nass of Taktical Digital from his recent post, The Essential Facebook Metrics for Authors. This post, also by Ilan, can be considered as part two. It was first published on Istomedia’s blog.

Tips & Tricks to Get More From Your Facebook Advertising Budget

Facebook is the world’s largest social media network, and that means that it offers some of the best online marketing opportunities available. While this large potential audience is great, you have to consider the fact that your advertising content is in competition with the more than 5 million advertisers on Facebook.

It’s not enough to simply have a Facebook page and post some ads; you have to find ways to make your ads attractive and make the most of the opportunities that are available. One option is to partner with an experienced Facebook advertising firm that knows the ins and outs…