Article written by Stephanie Chandler,

for Nonfiction Authors Association:

Performances on radio talk or news shows are the workhorses of book-promotion activities.

With radio as part of your communication plan, you can reach hundreds, thousands or millions of people at little or no cost. You can even sell some books, if you do it right.

Most radio shows are conducted over the telephone, from any place in which there is a good connection, no background noise and where you can talk uninterrupted for the length of the show.

Here are several guidelines to make telephone interviews more effective:

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