on The Book Shepherd:
We authors need to be strategic in how we market ourselves and our books. Period.
Bookselling is way beyond the bookstore—in fact, bookstores are minor players for the great majority of authors today–especially the independent, small press and self-published author.
Is there one true way to do market books? Nope, with the exception … do something–not just anything–something that the target marketing is receptive to. And that means YOU, the author need to do some homework.