This blog tends to offer rather advanced book marketing tips. Sometimes, though, I forget that there are a lot of authors who may be overwhelmed by posts about ROI, essential ad metrics, KENP counts, and AcOS. 

So, here is a guest post by Elaine Bennett, a marketing specialist-turned blogger, currently writing for Bizzmark Blog. It is aimed at anyone wishing to take a step back from the grittier details of book marketing and look at the big picture. 

4 Simple Marketing Strategies for Promoting Your Book

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What is the point of writing your book if nobody reads it? Chances are you’ve heard this line before.

But it’s true. Especially today when everyone seems to be writing and trying to get published or self-published.

In order to get your book in front of readers, you will need to use the power of book marketing. Think of it as a…