on Build Book Buzz:

You’ve written a book. Now what?

Authors often think that writing the book is the hard part . . . until they discover they have to market it, too.

This comes as a shock to many — especially those with traditional publishing contracts who expect the publisher to take care of it.

It doesn’t work that way.

Regardless of the publishing model used, all but the very top-tier authors have to invest significant time and energy into book marketing. Once new authors realize this, they inevitably ask, “Where do I begin?”

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