How to use Goodreads to Promote your Book

Lauren Reyes-Grange, Digital Marketer

As every author knows, finishing your book and having it published is only the beginning of another challenge in the book writing business. Now you have to get your book in the hands of readers. This part of the process can be tough (no matter how wonderful your book is), especially if you’re going the self-publishing route.

With 75 million members, 2.2 billion books added and over 77 million book reviews, Goodreads is the world’s largest social media platform for readers and book recommendations. Since Goodreads is a book lover’s hot spot, it only makes sense that authors and book publishers leverage this platform to promote their books.

If you have the budget for paid promotion, Goodreads offers a suite of advertising products to target your desired audience and take part in giveaways , with pricing beginning at around $120 US. But for the authors and publishers who are looking for less…

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