on Mostly Blogging:
They’re not going away anytime soon.
According to a recent marketing report, email marketing is here to stay.
You know the benefits of email marketing:
Email lists enable you to send out your blog posts.
Email lists keep your list members informed about your products and services.
Email lists give interested readers a chance to receive your blog posts so they don’t have to keep checking back to your blog.
However, so many decisions need to be made when it comes to email lists, it can be mind-boggling:
What tool will you use to capture the emails?
Which of the many email list providers will you use to send your emails?
What will your email opt in form say?