This is a guest post and infographic by Ted of iceCube Marketing, a digital marketing agency in Singapore that helps local small businesses acquire leads from channels such as Facebook and Google. It offers a wonderful examination of what a successful author home page may consist of and can even serve as a great checklist for you when you design a new one or update yours.

How to Build a Landing Page that Markets you as an Author

Title

The title of your landing page is important. It serves as a hook to grab visitors’ attention. It also gives them a reason to look deeper into your website. The title of your landing page may or may not be the same as that of a book. Either, have a title that is benefit-driven and arouses curiosity.

Your First Impression

The first thing visitors should see is an image. The image…