If your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place.

Below are the 13 strategies that will ensure success when it comes to selling your books.

Including pre-order campaigns in your author marketing plan is a great way to build buzz. Additionally, it’s an excellent excuse to engage fans and draw in new ones. And perhaps most importantly, pre-orders can prove very lucrative for sales, when done right.

It’s important to note that a lot of these strategies include a request that people email you a copy of their Amazon receipt in exchange for an offer or prize. Not only is this a simple way to verify who’s really buying, you get the added bonus of building your mailing list with their email addresses. A mailing list (and subsequently, your newsletter) is an author marketing goldmine when it comes to opening doors to sell more books.