on Self-Publishing Advice From The Alliance of Self-Publishing Authors (ALLi) site:

Intro by ALLi

At ALLi, we’re often asked, particularly by beginner authors or those who are new to self-publishing, whether it’s possible – or wise – to outsource their book marketing requirements to a third party, so as to focus on writing their books instead.

ALLi Partner Member Belinda Griffin of SmartAuthorsLab shares her view: that while all indie authors should budget for book marketing services, they should expect to do much of the marketing themselves, and she offers advice on how to strike the right balance between doing what only you, the author, can do, and delegating appropriately. 

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