Photo by Andrew Neel on Unsplash
Traditional wisdom states that if you are an author, you should have a blog to attract readers to your work. The experts tell you to write about your characters, plots, world-building, how your novel is coming along and don’t forget to toss in a little about your cat. Now, I can already hear you moan:
“Where is the traffic?”
“Writing a blog is hard!”
“Isn’t blogging a dead end?”
“Nobody cares about my book before I publish it.”
And you would be right on all accounts.
Blogging about a novel when no one knows who you are is a wasted activity. If you are not publishing your story as a serial, few will care about plotlines or characters. The only people that might be interested are your fellow writers. They may visit, but will they buy and read your book? Probably not.
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