on Just Publishing Advice:
Writing an article is challenging, but drawing in readers to actually reading what you have written is another. One needs to be careful with what you put out into the world as a writer because it will forever be attached to your name.
There are some things in life that you can take shortcuts with and some you cannot. If you want to become a successful writer, you need to understand the importance of a good headline.
Before someone decides to read your article, the headline will need to catch their attention. If that part of your article is not up to scratch, your article might not be read as many times as you would like.