Writers, Don’t Wear a “Black Hat.” 10 Ways to Tank Your Author Brand – by Anne R. Allen…

Aggression, greed, and paranoia do not enhance your author brand

Recently there’s been a bizarre drama going on in the book world. It’s been given the name #cockygate, because it involves a cocky author who managed to trademark the word “cocky” in a deluded attempt to eliminate the “competition” and “protect” her author brand.

She ended up doing the opposite.

Continue reading HERE

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