by Penny C. Sansevieri   on BookWorks site:

Everyone is still buzzing about the recent algorithm changes for Facebook. And with good reason—it’s a game-changer for social media marketing in general.

Though Facebook and other social media networks are great strategies for book promotion, they should never be your entire marketing plan.

Never put your success in someone else’s hands.

The true strength of Facebook, and really, all social media, is how it fosters a direct author/reader connection.

That relationship is what drives book sales, not the platform itself.

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