By Donna Galanti on Writers in the Storm blog:
When it comes to creating your author persona, some refer to this as your “author brand.” Understand that you aren’t branding your book – you’re branding YOU. Simply put, your author brand is about connecting with your readers on a person-to-person level.
Everyone’s persona (or brand) is unique (just like you) and it’s your own personal story that you choose to convey that will draw your readers to you. As Dr. Seuss said, “There is no one alive who is Youer than You.” After all, it’s so much easier to be you than someone else!