Authors tend to focus on Amazon’s US store to measure how well a book is doing, but Amazon US is only one slice of a very large pie in the ebook business. While industry statistics are inconsistent regarding the exact percentage Amazon US holds of the English-language ebook market, according to the Author Earnings Report, Amazon US composes 65% of all unit sales.

That leaves a lot of market for authors to tap. Amazon, iBooks, Kobo, and Google Play all offer access to a wide array of non-US English-reading audiences who are ready and eager to buy books. (Nook is the only major retailer available solely in the US.)

And, of course, you want these global readers to buy your books. However, they cannot buy what they do not see. Like all markets, visibility is key, so let’s talk…