By Anne R Allen
If you tell your non-writing friends you’re thinking of starting an author blog, you’ll probably hear some noise about how blogging is “totally over.”
People have been pronouncing the demise of blogging for a decade. Google “blogging is dead” and you’ll see thousands of entries.
But it turns out the blog is a pretty resilient medium.
Your friends are right in one sense: the “make a zillion-dollars-by-blogging-about-blogging” blog has passed its sell-by date. You can only teach a finite number of people how to make money teaching blogging until the market is saturated and everybody goes back to the current version of selling Amway.
But that stuff has nothing to do with author blogs. As an author, you’re blogging to get name recognition and publicity for your books, not to sell advertising. That means most of the rules of business blogging don’t apply to you. The money comes when you sell your books.
Author blogs are easy, fun, and only need to appeal to your target book readership, not vast hordes of consumers. They’re a venue for entertainment and information, not a hard-sell advertising machine. And they don’t have to take much time. Posting once a week or less is fine for an author blog.
Even beginning authors can benefit from an author blog, and blogging will pave the way for your future career.