By Dan Van Werkhoven on The Creative Penn site:
If you want to be a successful author, then at some point, you are going to have to do an audio recording.
It might be a podcast or radio interview where you appear on someone else’s show, or perhaps you choose to start your own podcast.
My show, The Creative Penn podcast, has become the cornerstone of how I connect with my readers and help people with interviews and inspiration on the writing life. I interview a lot of people and it’s incredible how many authors don’t have a professional audio setup.
Audio is only going to be more common for your book marketing, so take it seriously if you are going to appear on a podcast or radio show. Today’s article by Dan Van Werkhoven will help you improve your audio setup. Dan is my sound guy for The Creative Penn podcast so I can highly recommend him!
Marketing books is hard. There are dozens of marketing methods to choose from, some of which require recording your voice.
Reading a chapter from your book as a lead magnet to give to newsletter subscribers
Recording a blurb for a book trailer
Recording live videos for fans
Recording your novel and releasing it bit by bit as a podcast
Running a podcast to promote your non-fiction
The list goes on.
Today, for simplicity’s sake. I’m going to focus on one area of audio: podcasting. But never fear! These tips are universal. You can use them to dramatically improve the quality of your audio no matter which audio marketing method you choose.
If you’re short on time and just want an action plan, skim through and only read the numbered headlines and the What sections. The Why sections are for those who want to, well, know why I recommend something.
If you haven’t already, I recommend reading Joanna’s post on how to podcast. It covers the basics and is a great place to start.