By Glenn Miller
on Career Authors site:
Must you have an author newsletter?
Yes.
Well, what you must have is a dedicated fan email list, but if you don’t want to send them a newsletter then you’re missing the point.
The point is to heap love on your most ardent supporters, the people who have asked to stay informed about your books and your career.
Of all the 8 billion people on the planet, the people on your list are the select few who have given you permission to take up precious space in their email inbox.
And your marketing success depends on what you do with that precious space.
So what should you write about?
The primary rule is: keep your readers’ needs first.