by Anne R. Allen
I never have as much time to read as I think I will, and my trusty old Kindle is pretty loaded up. So I’m a picky book-buyer. Unfortunately, there are a lot of readers like me out here, and you don’t want to lose us.
I’m often intrigued by a book’s cover and blurb, and sometimes a glowing review on Facebook or a book blog will send me to a buy page.
But I never buy without checking out the “LOOK INSIDE!” On most retail sites, that’s 10% of the book—which anybody can read free.
That “LOOK INSIDE” freebie is your most important book sales tool.
Make sure it’s going to snag readers, not kill book sales just as you’re about to close the deal.
With many books—not only self-published, but trad-pubbed as well—the first few pages will stop the sale for me.
I admit my objections are subjective. I’m a grammar freak, so a misplaced apostrophe or verb/object disagreement will stop me. I know not everybody is such a stickler. But I think all readers want to see that a book looks professional and polished. They don’t want to invest time in a book—even if it’s free—unless they feel they’re in competent hands.
And unless they’re deliberately choosing a classic from another era, they also want something that’s written for today’s reader, especially if it’s an e-book that’s going to be read on an e-reader, phone or tablet. I think old fashioned paper books may still be savored a bit more slowly.
Maybe it’s that percentage line at the bottom of the Kindle screen that keeps the ebook reader zooming along.
Here are some things to keep in mind to snag those LOOK INSIDE-ers: