The One Thing That Will Kill Book Sales Dead—And 10 Ways to Avoid it…

by Anne R. Allen

I never have as much time to read as I think I will, and my trusty old Kindle is pretty loaded up. So I’m a picky book-buyer. Unfortunately, there are a lot of readers like me out here, and you don’t want to lose us.

I’m often intrigued by a book’s cover and blurb, and sometimes a glowing review on Facebook or a book blog will send me to a buy page.

But I never buy without checking out the “LOOK INSIDE!” On most retail sites, that’s 10% of the book—which anybody can read free.

That  “LOOK INSIDE” freebie is your most important book sales tool.

Make sure it’s going to snag readers, not kill book sales just as you’re about to close the deal.

With many books—not only self-published, but trad-pubbed as well—the first few pages will stop the sale for me.

I admit my objections are subjective. I’m a grammar freak, so a misplaced apostrophe or verb/object disagreement will stop me.  I know not everybody is such a stickler.  But I think all readers want to see that a book looks professional and polished. They don’t want to invest time in a book—even if it’s free—unless they feel they’re in competent hands.

And unless they’re deliberately choosing a classic from another era, they also want something that’s written for today’s reader, especially if it’s an e-book that’s going to be read on an e-reader, phone or tablet. I think old fashioned paper books may still be savored a bit more slowly.

Maybe it’s that percentage line at the bottom of the Kindle screen that keeps the ebook reader zooming along.

Here are some things to keep in mind to snag those LOOK INSIDE-ers:

How to Make Sure your Book Will Pass the “LOOK INSIDE!” Test

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6 thoughts on “The One Thing That Will Kill Book Sales Dead—And 10 Ways to Avoid it…

  1. I segued over to several different sites that Anne had hyperlinked and the wealth of knowledge there was staggering as well as the way Anne organized everything so that it naturally lead to the next important topic that was critical to novel development.
    I followed, I clicked, I read, until, I said, “I need to print this out and read, highlight, and study this like a course in writing and the dos and don’ts. I learned so much in the 30 minutes I frantically went from site to site. I know I must print all of it out, because the glaring light from my computer nearly blinds me. So, that is my job tomorrow morning and I will copy, annotate, collate, and put it all in a 3 ring binder and go to work reading thoroughly and highlighting things that need lots of extra study.
    Chris, thank you so much and I must go and thank Anne and all the writers that added to Anne’s post, that is actually a writing course. I have never taken a writing course, so I have my work cutout for me, but the things I will learn will dramatically improve my writing skills. This is a must read for beginning writers and those writers needing to brush up on their skills or see the new ideas floating across the cloud field of technology and writing. Thank you, Chris.

    Liked by 1 person

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