How to Rock a Free Day Promotion for Your eBook…

If you are an indie author on Amazon, as part of Amazon’s Kindle Select Program, you can use five free days to promote your ebook in exchange for three months of exclusivity. Many traditional publishers are increasingly doing free promos as well, and the competition is growing with thousands of free ebooks available every day. So how do you stand out?

First, here’s what not to do

  • While it’s tempting, marketing your free days to family and friends, predominately on Facebook or Twitter, is a bad idea. These are readers who are more likely to pay for your book. Ideally, you should be marketing to new readers who’ve never heard of you before.

  • I do not recommend doing a free day promotion close to your book’s launch, because you don’t want to poach paid sales from yourself. Friends and family can definitely help spread the word after they’ve read your book, however.

  • Do not sit back and expect the free downloads to roll in without doing any advertising. I’ve heard from two authors who’ve run free day promotions without advertising, and heard crickets in response.

  • Don’t wait until the last minute to advertise your free day promotion. I recommend approaching book discovery sites four to six weeks before your promotion, so that you are more likely to get a slot.

  • Carefully evaluate ebook promotion sites. Be wary of any sites that guarantee downloads or look like possible scams. If its sounds too good to be true, it probably is. You don’t want to get flagged by Amazon for violating their policies.

  • Do not run a promotion without any reviews on your book. Reach out to your early readers and ask for reviews. It may seem like a catch-22, but readers likely won’t give your book a chance if it has zero reviews, and many book promotion sites won’t pick it up without solid reviews to start.

See what you SHOULD do HERE

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6 thoughts on “How to Rock a Free Day Promotion for Your eBook…

  1. I totally agree with not offering your ebook for free when you are launching your book. I was going to do that and then I hadn’t planned correctly and KDP wouldn’t allow me to run it for free because it hadn’t been 30 days since I pre-scheduled the launch, but that turned out to be a blessing in disguise.

    Liked by 1 person

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