By Derek Haines on Just Publishing Advice site:
If you are an author, your blog is your book selling engine, so why isn’t it doing that?
Blogging is not as simple as writing 300 odd words and posting every few days.
There are essential elements that are critical to making the difference between just a blog, and a very successful author blog.
Most often, it is not about how much effort you put into it, but about how much smart work you apply to your blog.
If you are not happy with the number of blog readers you are attracting each day, or you are finding it hard to gain comments and social shares, there are ways, and often quite simple fixes, to improve your blog’s performance.
While the choice of self-hosted blogging platform is critical if you want to create an income earning blog, for authors wanting to gain readers, free platforms such as WordPress and Blogger/Blogspot can perform very well.
Well-known author, Joe Konrath uses the free Blogspot blogging platform for his posts and articles and has a huge following.
While Irish author, David Gaughran has his popular Let’s Get Digital blog running on free WordPress site.
No matter what platform you use for your author blog, there are always ways to improve and increase your readership.
The following list will help guide you to making adjustments that can only make your blog work much better for you.