By Derek Haines on Just Publishing Advice:
Audiobook sales are increasing steadily and point to a bright future.
It takes total concentration to read a book or an ebook. But with an audiobook, a listener can multitask.
This is the key attraction for so many younger readers in particular, as it allows for the consumption of a book while driving, commuting and playing a game on a smartphone, knitting or even while grinding out the hours at work.
The popularity of audiobooks is on the move and according to recent statistics, audiobooks are now a multi-billion dollar industry in the US alone.
In another report, it estimates that one in ten readers are now listening to audiobooks.
While the data helps to gain a small insight into the market, it is still easy to draw an assumption that audiobooks are the next logical step for self-publishing authors and small press.
Ebook publishing is now the number one form of self-publishing. Many authors then take the next step and publish a paperback version.
However, both of these markets are now saturated and difficult to leverage successfully.
In addition, ebook subscription services, and in particular, Kindle Unlimited is eroding author’s incomes.
In the case of KU, exclusivity is also a huge issue for many authors who shudder at being totally dependent on Amazon.
Audiobooks offer an opportunity for self-publishing authors to extend their sales potential, and at the same time, diversify sales avenues.
Well, only a little at present as it is really an Amazon and Apple dominated retail market. However, in the future, this may change.
But, if you are ready to take the next step in self-publishing, then you will need to know what to do to get an audio version of your books out to new readers.