by Penny Sansevieri on Jane Friedman site:
Even though many experts talk about Amazon keywords, categories, and pricing, few experts mention this important fact: Amazon is more a search engine than a store. In fact, Amazon is the “Google” of online buying.
But there is no instant, magic formula when it comes to ranking on Amazon. There’s a lot of shortcut software out there, and keyword apps, but there’s nothing like good, old-fashioned hard work to make your Amazon page soar. Much like ranking on Google, people are always searching for shortcuts, but they rarely work.
When you want your website to rank on Google, you have to think through what keywords you want to rank for. It’s the same at Amazon. There are approximately one billion ebook titles and three million print books on Amazon, and, yes, you can still be on page one or claim the number-one title. Why? Because most people aren’t aware that Amazon is its own search engine.
The more searchable your book is, the more often it’s going to come up in searches, and consequently, the more you’ll sell. Part of making your book searchable is understanding how to set your categories and keywords on Amazon (and related metadata), which is accessible to any indie author who has their book on Amazon.
When optimizing your title on Amazon, you’ll focus on three areas: