by Derek Haines on Just Publishing Advice site:
Writing naturally leads to self-publishing. And then?
As so many writers have discovered, self-publishing is a fantastic opportunity to get books published and available to readers all around the world.
Self-publishing, however, also involves a very long learning curve that requires the acquisition of so many skills. So long, in fact, that writing a book often seems to be the easiest part of the process.
Discovering that a book will not sell itself, new authors have to learn how to leverage the online world through social media, websites, blogs, advertising and promotion.