Millennials’ Reading Habits and Why They Matter…

By Amy Collins  on BookWorks Site:

Today we are going to look at the surprising facts behind younger readers and the book publishing industry. According to some recent studies, millennials are more likely than any other age group to visit libraries. I’m not talking about university or college libraries—I’m talking about public libraries for the purpose of borrowing reading materials.

And now, Hooked, an app aimed at the 14 to 24-year-old market, has become the top grossing book app for Apple and Android. New research shows that millennials lead other generations in reading. Hooked and other software for reading have become more integrated with our smartphones. This huge shift points to a modernization of publishing practices and the need to focus on digitization more than ever.

Continue reading HERE

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