by Joan Stewart on The Book Designer site:
When looking for journalists and reviewers to write about your book, don’t forget about one of the most valuable types of writers that are all too easy to overlook: freelancers.
Unlike a full-time journalist who is employed by a publication, a freelancer is an independent contractors who sells articles to various media outlets and is paid by the article or by the word.
How can you tell the difference between freelancers and staff writers? A byline that reads “Special to the Daily News” usually signifies that a freelancer wrote it. The author resource box at the end of an article might identify the writer as a freelancer.
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