By David Kudler on The Book Designer site:
What’s the most efficient, buyer-friendly way to get your ebook into your reader’s hands?
The ideal way to sell an ebook is from your own ecommerce site. The two reasons for this should, I hope, be fairly self-evident:
- You get to keep 100% of the revenue
- You get to keep the buyer’s info (though they need to agree to let you use it)
That being said, there are likewise two — well, three — very good reasons that most purchases don’t occur on authors’ sites:
- Ecommerce solutions are a pain to set up and maintain (and I say that as a fairly tech-savvy person)
- Buyers are wary of giving someone they don’t know their personal data, credit card number, email address, etc.
- Buyers don’t always know how to load an ebook they’ve purchased from your site
The fact of the matter is, then, that the vast majority of purchases occur not on our beautiful landing pages, but on established retailers’ sites. The buyer is already used to purchasing and downloading from their favorite ebook store; the store may even be built into their computer or tablet or phone’s operating system (as it is with the Apple iBooks Store, Amazon’s Kindle Store, Rakuten’s Kobo, Barnes and Noble’s Nook, and Android’s Google Play).
If you want to make it as easy as possible to buy your book, then, you want to link to your buyer’s favorite store.
But which store is that? Amazon US? Kobo France? Nook? Google South Africa? Livraria Cultura in Brazil?
The temptation is to add every possible link to your landing page, the way I did back in the dark ages:
Eesh. I hand-coded every one of those links, found the icons… What a pain. And it doesn’t even look that great.
There must be a better way.
Enter the Universal Link — a single web page/URL that you can share that will send your excited prospective reader to the store of their choice.
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